Some Bad News About Adwords From WA

(Editor’s Note: The following is an open letter from Kyle, one of the owners of The Wealthy Affiliate University).

Hey,

I have some bad news, and some good news for you!

First, I am going to start with the bad news…get it out of the way.

The PPC game has changed.  If you have been using Google Adwords over the past years or even months, you may have been hit by what we like to call the Google SLAP.  It is very tough to get websites with a high Quality Score into Google…especially if you are a “newer” marketer without account history.

You see, what Google is trying to do is improve the relevancy of paid search results, and in the process wiping out many marketers within their system.

I know I am probably speaking on behalf of many of you when I say this can be frustrating.  What is also happening is “quality” sites and historically great campaigns are getting hit.  New accounts are becoming tougher to even get your ads running! 

Adwords advertisers are sending “hate” mail to the Google support at a faster pace than ever!

I bet I know what you are thinking…

Where the heck is the good news Kyle?

Despite what I have said, there is some really GREAT news that comes from this.  If Google is dropping advertisers like flies from their system, it means that competition is also dropping like flies.

Many of the advertisers getting hit are what we refer to as “expensive competition”.  These are people that don’t know what they are doing and are willing to spend more money than they should on keywords.  These people lose money again and again as they don’t realize or understand the correct PPC practices (which we teach in great depth at Wealthy Affiliate).

Guess what less competition means?

Lower bid prices and less ad competition under ALL keywords. 

If you can follow Google’s Quality Score conventions to a “tee” (ads, ad groups, landing pages, website set-up, account, and more), then you can advertise under the Adwords network with the least competition I have ever seen.

Quote my words “I HAVE NEVER SEEN THIS LITTLE COMPETITION IN GOOGLE ADWORDS”.

If you can apply yourself and do whatever it takes to get your campaigns running in Google, you are going to be presented with massive opportunity.  Now is the time if any to get started. 

Google tends to mix things up almost on a weekly basis, changing their algorithms to increase their search relevance, dropping off even more advertisers.  Either you can keep up, or lose out.

Why The Wealthy Affiliate University is the PLACE to be?

Wealthy Affiliate has advanced training in Google Adwords and we have an entire training category dedicated to Pay-Per-Click marketing…along with 7 other Internet Marketing categories.

If you have ever wanted to succeed online, we can help.  If you have ever had trouble with Google Adwords, we can help.  With over 400 training tutorials, videos & guides…and many added each week to stay current with Internet marketing trends, you will be able to leverage the training at WA to become a PPC expert.

Like I said, the competition has never been so sparse within Google.  Now is the time if any to get started…whether you are brand new or have been struggling within the Internet marketing world for years.

Get started at Wealthy Affiliate today!

====> The Wealthy Affiliate University

To your Google Adwords Success,

Kyle (& Carson)
The Wealthy Affiliates

Niche Marketing Inc.
P.O Box 13243 549 Michigan St.
Victoria, BC
Canada