Everything is different when you’ve got a service business, and you are marketing it on the web. Of course it all depends on your service, but many are the type that involves giving a quote to the prospective customer. Much depends on if the quote is approved, or not, but no matter what always tends to result in annoying after thoughts. Your mind can often play tricks on you after the fact; questions and doubts about different things. Is it best to have quoted a greater price? Is it too low or too high, etc. If you are ethical, then you may wonder if a higher price is completely fair. One thing that is pretty frequent with service providers is more work can sometimes happen with any job. This article is all about establishing accurate and fair rates structures in the services business online.

There are a thousand various service based businesses on the net, most likely more. But there’s a critical difference going on that we want to point out. The thing to always keep uppermost in mind are the number of benefits that your service directly makes available to your clients. There is a huge variation that really is glaring if you can see it. People are likely to hold and view benefits they are aware of in a much completely different light. The word, service, has nothing unique when you hear it – that is an essential thing to keep in mind. Plus there is nothing special about receiving “service.” So what you do is utilize the power of market positiioning; you do not provide a service – you offer people benefits.

Did you ever seriously sit down and think about how much your time and what you provide are worth? Do you have a clear understanding of how beneficial your particular service is worth as performed by you? It is nothing at all new or shocking that people are likely to under-appreciate what they have to offer and the value of it. But on the other hand you should never swing to the extreme reverse direction. Do understand that if you don’t have experience, then that should rightly affect what you can reasonably charge. You can do research online, and that can be a good way to get off to a beginning if you have no idea where to begin. All you have to do is find others who provide the same kind of service you will, and check out what they charge or offer for their services. Naturally that will provide you with a true world idea of what people are charging.

Beware falling for the lure of being willing to lower your fees when someone hints it – no fiddling around with your fees. Trust us on this one – people will try all they can to get you to drop your fees as far as you are inclined to do it. Even if you obviously state your fees on your site, you will see people who will want to get you to drop as much as possible. The reason you should not engage in this destructive behavior is because it creates a perception that you don’t value your work or yourself. The second you do that, then it is downhill from that point on – and that is the truth; people will continue to try and get advantage of you.

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In today’s financially strapped world, many are looking for alternative ways to earn. Either as a worthy substitute for what they currently do, or as a means to augment their income. Perhaps the easiest way to earn on the side is by setting up an online business of your own. Whether you sell a service or a product or products, online businesses don’t cost as much as starting a physical store.

When starting a physical store as a place of business, there are a lot of expenses to consider. First off, there’s the matter of getting a business license. Though it may not cost too much, the hassle is the problem. Then there’s the issue of rent, unless you are lucky to own a piece of real estate in a commercial area. There are the salaries of your staff, the utility bills, the cost of installing a security system, the renovation of the store, the furniture, and many more! Add that all up, and chances are you will be discouraged.

Let’s go to starting a business online then. for starter you’d spend around $5 more or less to purchase a domain name. Then you’d have to hire a website developer to build your site, unless you can build it yourself. Then you’d have to hire an SEO expert to handle the marketing end, and also you’d have to pay for “click to buy” services” if you want to start earning. Add all it up, and it’s still a fraction of what you’ll pay for a physical business. But to really save money, you can bypass the above and instead use a free blog, use the templates in the blog to build your site and learn SEO to handle the marketing yourself. That leaves us with an initial capital of, zero! Sounds good?

Then there’s the “click to buy” service. How can you bypass that service? Well, you can start by being a trustworthy individual and have people wire transfer the money to your account, or you can use paypal (which is a free service). Though the problem with these is that though you are trustworthy, your buyer may not, so stick with paypal. A paid service will work better of course, but there are numerous workarounds. So how much have you spent now with an online business? Basically nothing except your time.

Of course when starting an online business, many things are to be considered that are not mentioned above. But the overall gist of this article is to show that doing business online costs way less than doing business in a physical store. Also, and perhaps the best thing about working on the Internet, is that you have the freedom to work wherever you want to. You can work from home, or on the beach while sipping margaritas in a coconut with the little umbrellas. Though of course you’d have to be connected all the time so it’s worth it to invest in a sound data plan for your phone so you can check online orders and your emails regularly. Unless you enjoy doing daily commutes and the stresses of working in a cramped space, there’s no bypassing having to pay for a good phone and data plan.

Do you own a bakery you would like to promote so that you might get more customers? There are a lot ways to do this, but the best way is with the Internet. What do you need to get results from having your baking business online?<br /><br />The website you have is the most important part of being able to <a href=’http://www.senze.com’>make money online</a> with your baking business. You are going to need the website that is going to attract visitors. You need the website that will catch the eye and cause people to stay on it long enough to choose your services and products.<br /><br />You could get this website by hiring a good website designer. Choosing one can be done by searching the web and finding out all you need to know about what web designers do. You should always choose the companies that have portfolios to offer in you in proving the kind of work they can do. Many companies for this kind of design are available so you will need to set aside some time for making the correct choices.<br /><br />The best design companies will recommend that you use excellent written content on your website. This is the way you are going to be noticed by the search engines. Using keywords in this content that are about what you do is the best way to draw the traffic that you will need for profit. For an example of how your competition that is online does this, type in a word that is related to baking. Check out the results that you get.<br /><br />Writing for the internet is a specialized kind of writing. If you do not know how, then your best bet is to choose a writer that does. The company you choose for designing your site may be able to direct you to good writers that can help you with the best content possible for your page. Many website design companies have writers that work directly with them in providing you with what you will need.<br /><br />The content on your website could be about many things related to the services you do. You could have articles about <a href=’http://www.howtodecoratecake.com/’>how to decorate cake</a> or maybe how to make the best icings. You can choose to include articles about all the parts of your business and include some images of cakes someone could get only from you.<br /><br />Some places will provide you with what is called <a href=’http://www.plrcashvideos.com’>plr articles</a> you can use for your baking website. These are articles that have already been written about the topics you are looking for. You will be able to use these articles over and over again for a flat fee in most cases.

(Editor’s Note: Here’s another open letter from the founders of Wealthy Affiliate – Kyle & Carson)

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Question: What are the benefits of Internet marketing at WA?
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When we began Internet marketing, we were going into the business blind. No support, no foundation, no knowledge of the business. What we did know is that Internet marketing is one of the best ways to earn large amounts of money as spending continues to shift from offline to online. It is growing exponentially every year as people are now spending billions of dollars online.

**Recessions do not affect Internet marketers. People look for deals when recessions hit, and they move more spending online!**

Working as an Internet marketer allows you to work from the comfort of your own home (who doesn’t this appeal to?). No “road rage” waiting in traffic every day on your way to work. No customer service, product delivery, responsibilities, or payment processing. No working for a company that pays you little yet benefits greatly from your hard work!

There are 10,000′s of companies lining up wanting nothing more than to have you as their affiliate…and the best part about this is that they will pay you large sums of money to promote them.

With Wealthy Affiliate we will help you grow your business to a point where you can have some financial success. You will have the freedom to get up whenever you want, and if you like, work from home in your comfy clothes (we get away with this on occasion!)

We will help you learn all of the in’s and out’s of business and show you the path to build an extraordinary business online.

Our resources, tools, and coaching will give you all the answers you need, and our exclusive forum has become such a valuable communication tool, that some of our members feel that the cost of the membership is worth just the access to the forum, never mind the abundance of in-house and member shared resources.

On another note, we hate to be the messenger of BAD news, but we may be increasing the price of Wealthy Affiliate sometime in the near future. WA is still undervalued greatly at $39/month and we are completely aware of this.

There are programs that do not even offer a fraction of what you get at Wealthy Affiliate for over $897/month!!

We have been told that we are “crazy”, “out o f our minds”, “leaving money on the table” and many other names by our competition because we have kept things so affordable that their services seem too expensive!

So if you have ever wanted to become a wealthy and successful Internet entrepreneur, the time is now. We are giving you the right to sign-up this minute and lock into WA forever at the current price!

Even 5 years down the road when the member fees are several $100/month to new members (which we can guarantee they will be), you will still be locked in at this price of $39/month.!

We have already decided on what the price is going to go up to with our next price increase. It will be $99 per month…as we believe WA will still be a steal at this price.

If you are interested in becoming a Wealthy Affiliate, we suggest that you make the investment in yourself and your future today. You are not required to lock in for any period of time and can cancel at any time in the future if your financial situations change.

Imagine the life of a successful marketer…we know this can be YOU! .

(Editor’s Note: Here’s another open letter from the founders of Wealthy Affiliate – Kyle & Carson)

Kyle and Carson here again. We are always getting an influx of prospect customers asking us questions about Wealthy Affiliate. There a couple reasons for the “uncomfortable” feeling people have when buying within this industry.

One, a lot of people have been scammed, maybe even you have been in the past. We are going to set the record straight as to why we are 100% legit and why we truly do care about helping people out. Wealthy Affiliate is not a scam!

And secondly, people think that success is not possible for them. If this was the case, neither of us (Kyle & Carson), would have been successful. We really are no different than you other than we have figured out how to create a profitable business online (for ourselves) rather than making a corporation rich as employees.

We are here to set you down the same path that we have laid for ourselves.

Ready?

Obviously some of your questions have been unanswered about Wealthy Affiliate. For this reason we are going to get straight into the “nitty gritty” details of Internet marketing and tell you exactly what the Wealthy Affiliate community is all about and ultimately how it can benefit you.

If you think about it, you have relationships all around you.

I mean, every contact you have during the day is a potential relationship…not necessarily a Valentine’s Day love, but someone you can respect.  The key to success in life and online is taking hold of all the relationship opportunities and making the most of them.

If this is not making sense, then let me tell you a little story about how Kyle and Carson market online.

Have you ever heard of the term “building a list”?  If you haven’t, this is essentially building a list of prospective clients (like the email lists you are probably on right now).  This is one of the most powerful forms of marketing online and it all comes down to building relationships.

You see, if I don’t make a blog post to you every week and offer you some form of value…or as we like to call it, relationship building material, you are going to dump me as a friend.  That would hurt.  That is why I want to continue giving to you.  Giving you information about how you can start or improve your business online.

You follow?

Great!  The better you become at creating these relationships, naturally the more money you will make.  OR in other words, the more value you offer your friends the more they respect you in return.

In order to build a relationship with someone online you need to GIVE first, GIVE second, and maybe GIVE a third fourth and fifth time in order to ever see anything in return.  It is hard for people to trust someone that they do not know.

The same as meeting someone at the bus stop…if they ask for a quarter you are likely to say no.  If they help you read your map, recommend a few restaurants, and pick up your wallet for you that you dropped, you would be more than happy to flip this person a quarter.

That is because they have unassumingly built a relationship with you.  Not quite slight of hand, but in order to move a complete stranger to this TRUST zone you need to give…and likely more than once.

That is the first phase.  A little bit of trust will get a little…a quarter in this case.

Now what if this same person asked you for 5 bucks?

You would tell them to fly a kite!  A quarter was a small price to pay for the small relationship you had built.

In order for someone to get that five bucks off of you, they would need to give a bit more than directions and a restaurant recommendation…but what exactly would it take?

Think about this for a second…

This person would likely have to be a friend.  Maybe someone you had gone out to coffee (and maybe they even bought).  You would need to trust someone enough with your FIVE bucks to know that it would come around.

Now what if they asked to borrow your car?

You see, in order to receive big and better things in an environment (online or offline), you need to GIVE more and more.  The more you give, the more you can expect to receive.

This is truly a lesson in online marketing.  The more you GIVE, the greater the success.  Going against what many people believe (and in many cases, they have reason to), Internet marketing is not about scamming people.  It is not about lying to people to get their money.  It is not about expecting something for nothing.

It is all about building relationships.

The more credible, giving, and valuable you make your online experience the better the relationship becomes.

If I sent you $1,000 right now you would think I am pretty cool.  I would go as far as saying that you would consider me your good bud!

However, instead of money today I am giving you a lesson that will make you a lot more than $1,000.  By understanding that marketing is not about selling as much as it is about building a relationship, you are well on your way to a successful future at this.

I don’t want anything from you, I just want you to take this knowledge and apply it.

As we say at Wealthy Affiliate, your success is our success.

Oh ya, before I leave you today…I want to take you on a bigger journey through “list building” or the newly derived word we came up with today for this, “relationship building”. 

A couple years back Carson and Kyle wrote a 100 page e-book on this topic, breaking it down into just about every way they could.  They tell people exactly how they succeed with this technique, and now they want to give it to you for nothing, (there is an itsy bitsy catch).

Get “Inside the List”, (the book), now for nothing when you sign up and join Wealthy Affiliate today!

Cheers,

Fred